Loyalty Cards
Gift & Loyalty Restaurant Retail

“How To” Guide for Loyalty Programs

How do you compete if you’re a small retailer or restaurant? Loyalty cards are an important part of retail or restaurant businesses these days. You compete everyday with big box stores, fast food chains, and online shopping.  And honestly, you can’t give shoppers the rock bottom pricing these places can.  So how do you compete? It’s all about customer experience.  The customer should WANT to come to your store, or
Loyalty Cards
Gift & Loyalty

Loyalty Cards… Are they Finished?

Are people finished buying plastic gift cards? Are plastic gift and loyalty cards going to go the way of th dodo?  Like phone cards, cassette tapes, and the under-appreciated laser disc?  Long story short, no. For those who don't know me, plastic cards are my business.  PlasticPrinters.com prints millions of gift and loyalty cards every year.  And this year demand from our POS partners has actually increased significantly. We're selling
loyalty cards
Gift & Loyalty Retail

Loyalty Cards: Current Trends

Life keeps getting harder for brick and mortar businesses.  Retail stores face fierce online competition.  Restaurants have similar problems with delivery services, and fast food.  So how can you level the playing field?  How do you get people to keep coming in the door?  The answer, Loyalty Cards. Loyalty Cards and Loyalty Programs Loyalty cards are a simple way to keep people coming in the store.  They give people a
vend gift cards
Gift & Loyalty Retail

Vend Gift Cards, a Great Way to Make Money!

Vend Gift Cards Since their launch in September 2015, gift cards have proven to be a huge selling point for Vend POS. Vend gift cards are one of our top sellers here at Plastic Printers.   Here's why Vend Gift Cards are taking off: 1.) They bring new customers in. A large number of people who receive gift cards, have never been to your store before. It's a great way
gift cards make you more money
Gift & Loyalty

Gift Cards Make You More Money!

If the title doesn't say it all, gift cards make you more money. They just do. If you're a retailer, restaurateur, spa, salon, or any consumer based business, you need them. Gift cards are like printing money for yourselves, but only if you use them correctly.  Many business owners buy gift cards and see little success. But it's not a problem with gift cards, and it's not their customers... It's
electric cash register
Gift & Loyalty Retail

Electric Cash Register… Should you get rid of yours?

Electric Cash Registers... Why should you get rid of yours? I talk to customers almost every week who are using an electric cash register. Some use it because they've had it for years. Others, because they believed it would be cheaper than it's cloud based counterpart.  But by the time they talk to me, they're generally looking for some more advanced features. Things like gift or loyalty cards. These aren't
Retail gift cards
Gift & Loyalty

Gift Card Buyers…. How do you get them?

How do you turn more customers into gift card buyers? It’s a question that’s as old as the gift card technology itself. How do I get people to buy the gift cards? We all know that gift cards create buyers, who in turn, become repeat customers. But how do we get them to buy the gift cards in the first place? Well, it’s easier than you think. There are 5
Gift & Loyalty

Gift Cards. What Info Goes On Them?

If you're already using retail gift cards, you know as well as I do, that they're MONEY IN THE BANK! A gift card is a great gift, but it's even better for the retailer. But, what do you put on the darn things? What's that fine print on the back of gift cards I buy at other stores? What makes a great gift card that people want to buy? Below
gift cards for your business
Gift & Loyalty

Gift Cards, 4 Ways They Can Boost Your Bottom Line

Gift cards are the ultimate sales tool. Customers like them because they’re quick and easy—and a way to make sure their recipient gets a present they’ll like. And they’re great for your business because gift cards reduce returns of unwanted gifts, while ensuring that the money stays in your hands. Beyond making your company oodles of cash, gift cards also have other benefits. Let’s take a look at some unexpected ways