How Fast Food Businesses Can Leverage on Demand Technology

Mobile apps make life more convenient in many ways. Even simple tasks such as ordering from a fast food restaurant become much easier thanks to mobile technology.

Customers aren’t the only ones who benefit when restaurants allow them to place orders via on-demand apps. Through Android and iOS mobile app development, these products also make it possible to serve a greater number of customers without adding more employees. Additionally, they help businesses stay up-to-date with consumer expectations; according to a Deloitte survey, 40% of consumers prefer online food ordering.

That’s why many restaurants have already developed mobile apps to stay competitive. However, some on-demand apps are stronger than others. Understanding how to design one that impresses users is key to succeeding. The following points illustrate exactly what makes a quality on-demand food app stand out among the competition.

Clean Menu Design

A mobile app should be as easy to use as possible. Thus, on-demand fast food apps need organized menus.

Requiring users to scroll through a seemingly endless list of menu items isn’t the way to impress or entice customers. It’s much smarter to break a menu down into smaller sections. It also helps to provide users with clear pictures of items. Features like transparent location-tracking are important as well.

The visual design of the app in general should also be clean. Although it’s important for the visuals to represent the brand accurately, they shouldn’t overwhelm a user.

Gamification

Rewarding users when they perform certain tasks or participate in certain activities is an effective way to boost user retention. The fact that customers want businesses to offer loyalty programs is a key reason to include such features in a fast food on-demand app. Rewarding customers for using the app regularly or sharing content from it on social media gamifies the user experience and boosts loyalty and engagement.

Numerous Payment Options

Again, customers embrace on-demand apps because they offer a greater degree of convenience. That means it’s important to make a fast food app as convenient as possible.

One way to achieve this is to accept various forms of payment. When a restaurant lets users pay through a credit card, linked bank account, Venmo, PayPal, and more, that business will attract more customers.

The on-demand market is already worth nearly $60 billion. Clearly, this trend represents a major opportunity for fast-food restaurants.

That doesn’t mean any basic on-demand app will succeed. Restaurants need to ensure they offer the right features. Those listed here separate winning on-demand apps from failures.

About the Author: Natalie is a graduate of McGill University with a degree in International Development Studies and World Cinemas. Since returning to NYC, she has focused on crafting quality content for the app development industry, with a focus on UX design and use case creation. When she’s not busy writing, you can find her rooting for the New York Rangers, attending concerts, or getting distracted by dogs.