Your e-Commerce Store, Does it Sell Your Brand?

Does your e-Commerce Store Sell Your Brand?  So, you have a successful brick and mortar store. Time to take it online! But, does your e-commerce store sell your brand?  You're entering a new space. Unlike your neighborhood, where you're the cornerstone of cool. Where people know that your store is the place to buy the latest coolest stuff. The internet is the home of thousands of similar stores.  So how